Meyer Burger has an interesting new direct channel strategy

Obermatt CEO Dr Hermann J. Stern finds a report in the NZZ on the new strategy of the solar tech company Meyer Burger. Stern knows the company because it was a customer of Obermatt for a long time. In the meantime, a restructuring had to be carried out due to Chinese competition and Meyer Burger has a new, convincing strategy. Whether it is convincing enough is told in the podcast.