Stock Research: Harte Hanks

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Harte Hanks

NYSE:HHS US4161962026
36
  • Value
    92
  • Growth
    37
  • Safety
    Safety
    57
  • Combined
    76
  • Sentiment
    9
  • 360° View
    360° View
    36
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Company Description

Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment comprises mail, product fulfillment, and logistics services. It offers a variety of product fulfillment solutions, including printing on demand, managing product recalls, and distributing literature and promotional products. It is also a third-party logistics and freight optimization provider in the United States.

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Analysis

ANALYSIS: With an Obermatt 360° View of 36 (better than 36% compared with alternatives), overall professional sentiment and financial characteristics for the stock Harte Hanks are below the industry average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for Harte Hanks. The consolidated Value Rank has an attractive rank of 57, which means that the share price of Harte Hanks is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 57% of alternative stocks in the same industry. The company is also safely financed with a Safety rank of 92. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of 9. Professional investors are more confident in 91% other stocks. The consolidated Growth Rank also has a low rank of 37, which means that the company is below average in terms of growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. 63 of its competitors have better growth. ...read more

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Index
NASDAQ
The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 21-Aug-2025.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Growth
Shows a company's growth potential.
High Growth Tough Times
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2024 2023 2022
Value
57 86 75 93
Growth
37 7 33 17
Safety
Safety
92 100 100 88
Sentiment
9 8 53 35
360° View
360° View
36 43 86 63
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Metrics Current 2024 2023 2022
Analyst Opinions
79 79 78 54
Opinions Change
50 50 50 50
Pro Holdings
n/a 4 77 79
Market Pulse
1 1 5 8
Sentiment
9 8 53 35
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Metrics Current 2024 2023 2022
Value
57 86 75 93
Growth
37 7 33 17
Safety Safety
92 100 100 88
Combined
76 80 89 83
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Metrics Current 2024 2023 2022
Price vs. Sales (P/S)
91 95 85 95
Price vs. Earnings (P/E)
94 96 93 100
Price vs. Book (P/B)
60 81 74 97
Dividend Yield
1 1 1 1
Value
57 86 75 93
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Metrics Current 2024 2023 2022
Revenue Growth
29 7 17 1
Profit Growth
100 14 4 10
Capital Growth
35 47 97 37
Stock Returns
7 15 17 100
Growth
37 7 33 17
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Metrics Current 2024 2023 2022
Leverage
62 75 68 70
Refinancing
91 96 93 99
Liquidity
98 100 89 27
Safety Safety
92 100 100 88

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