Stock Research: Kogan.com

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Kogan.com

ASX:KGN AU000000KGN2
56
  • Value
    73
  • Growth
    41
  • Safety
    Safety
    57
  • Combined
    77
  • Sentiment
    39
  • 360° View
    360° View
    56
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Company Description

Kogan.com Limited is a portfolio of retail and services businesses. It operates in retail, telecommunications, internet, insurance, home finances, utilities, vehicles, and travel, with brands including Kogan, Dick Smith, and Mighty Ape. It primarily operates in Australia. In the last fiscal year, the company had a market cap of $259 million, profits of $112 million, and revenue of $306 million. The number of employees is not available.

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Analysis

ANALYSIS: With an Obermatt 360° View of 56 (better than 56% compared with alternatives), overall professional sentiment and financial characteristics for the stock Kogan.com are above average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for Kogan.com. The consolidated Value Rank has an attractive rank of 57, which means that the share price of Kogan.com is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 57% of alternative stocks in the same industry. The company is also safely financed with a Safety rank of 73. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of 39. Professional investors are more confident in 61% other stocks. The consolidated Growth Rank also has a low rank of 41, which means that the company is below average in terms of growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. 59 of its competitors have better growth. ...read more

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Index
ASX 300
The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 21-Aug-2025.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Growth
Shows a company's growth potential.
High Growth Tough Times
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2024 2023 2022
Value
57 53 17 21
Growth
41 39 100 3
Safety
Safety
73 56 44 53
Sentiment
39 16 5 12
360° View
360° View
56 25 25 1
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Metrics Current 2024 2023 2022
Analyst Opinions
14 3 1 24
Opinions Change
40 5 17 50
Pro Holdings
n/a 39 8 63
Market Pulse
88 82 59 13
Sentiment
39 16 5 12
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Metrics Current 2024 2023 2022
Value
57 53 17 21
Growth
41 39 100 3
Safety Safety
73 56 44 53
Combined
77 49 58 4
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Metrics Current 2024 2023 2022
Price vs. Sales (P/S)
52 47 5 23
Price vs. Earnings (P/E)
46 45 38 51
Price vs. Book (P/B)
32 26 32 30
Dividend Yield
84 85 32 25
Value
57 53 17 21
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Metrics Current 2024 2023 2022
Revenue Growth
88 65 68 51
Profit Growth
4 52 96 6
Capital Growth
78 55 88 32
Stock Returns
27 17 95 3
Growth
41 39 100 3
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Metrics Current 2024 2023 2022
Leverage
81 73 81 42
Refinancing
48 46 50 68
Liquidity
50 37 4 42
Safety Safety
73 56 44 53

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