Stock Research: WH Smith

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

WH Smith

LSE:SMWH GB00B2PDGW16
4
  • Value
    74
  • Growth
    1
  • Safety
    Safety
    20
  • Combined
    8
  • Sentiment
    10
  • 360° View
    360° View
    4
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Company Description

WH Smith PLC is a global travel retailer offering travel essentials. It operates in the travel retail industry and owns brands such as WHSmith, Marks & Spencer Simply Food, and Costa Coffee. The company operates in the UK, North America, and the Rest of the World. In the last fiscal year, the company had a market cap of $1,743 million, profits of $1,591 million, and revenue of $2,518 million with 14,451 employees.

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SDG 10
SDG 12
SDG 13
SDG 4
SDG 8
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 18-Dec-2025.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2024 2023 2022
Value
74 50 28 25
Growth
1 47 45 57
Safety
Safety
20 10 23 6
Sentiment
10 70 90 81
360° View
360° View
4 34 39 33
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Metrics Current 2024 2023 2022
Analyst Opinions
19 55 80 78
Opinions Change
5 31 60 82
Pro Holdings
n/a 74 86 16
Market Pulse
67 81 73 62
Sentiment
10 70 90 81
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Metrics Current 2024 2023 2022
Value
74 50 28 25
Growth
1 47 45 57
Safety Safety
20 10 23 6
Combined
8 15 8 12
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Metrics Current 2024 2023 2022
Price vs. Sales (P/S)
73 55 31 19
Price vs. Earnings (P/E)
31 20 23 24
Price vs. Book (P/B)
50 30 19 16
Dividend Yield
78 68 70 62
Value
74 50 28 25
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Metrics Current 2024 2023 2022
Revenue Growth
6 55 59 56
Profit Growth
4 48 51 91
Capital Growth
38 46 30 7
Stock Returns
16 36 44 57
Growth
1 47 45 57
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Metrics Current 2024 2023 2022
Leverage
15 16 15 12
Refinancing
18 23 24 21
Liquidity
63 54 60 16
Safety Safety
20 10 23 6

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Frequently Asked
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The only strength is good value. All other factors (growth, safety, and sentiment) are below average. This stock is highly sensitive to a crisis and is not advisable. Avoid unless you have solid, independent reasons to believe a significant turnaround is imminent.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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