More stocks to consider
Alternative stocks to SoFi (NasdaqGS:SOFI)
These are the alternatives to SoFi that fall within the same industry, Consumer Finance, or region, USA.
How to read the ranks
For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:
Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".
Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".
Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.
Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.
(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).
(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.
See SoFi Performance
SoFi stock research in summary
sofi.com
SoFi shares are more expensive than other comparable stocks. While they show above average growth, they are riskily financed, and are poor value. We recommend evaluating whether the future of the company SoFi is really as positive as the high price of the shares suggests. If you come to the conclusion that the future for this company is only average, that could be a reason to sell this share.
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| Country |
USA |
| Industry |
Consumer Finance |
| Index |
|
| Size class |
Large |
Large companies - similar industry as SoFi
| Similar Stocks |
 VALUEVVV
|
 GROWTHVV
|
 SAFETYVV
|
 COMBINED
|
|
1. Voya Financial (XL, US) Other Financial Services
|
|
1. Voya Financial (XL, US) Other Financial Services
|
97
|
|
14
|
|
92
|
|
100
|
|
|
2. Synchrony Financial (XXL, US) Consumer Finance
|
|
2. Synchrony Financial (XXL, US) Consumer Finance
|
79
|
|
59
|
|
89
|
|
100
|
|
|
3. Stifel Financial (XL, US) Investment Banking & Brokerage
|
|
3. Stifel Financial (XL, US) Investment Banking & Brokerage
|
85
|
|
73
|
|
52
|
|
91
|
|
|
4. ADSC (XL, US) Consumer Finance
|
|
4. ADSC (XL, US) Consumer Finance
|
89
|
|
33
|
|
75
|
|
84
|
|
|
5. Invesco (XL, US) Asset Management & Custody
|
|
5. Invesco (XL, US) Asset Management & Custody
|
100
|
|
7
|
|
84
|
|
84
|
|
|
6. FirstCash (XL, US) Consumer Finance
|
|
6. FirstCash (XL, US) Consumer Finance
|
36
|
|
73
|
|
59
|
|
78
|
|
|
7. INTL FCStone (XXL, US) Investment Banking & Brokerage
|
|
7. INTL FCStone (XXL, US) Investment Banking & Brokerage
|
55
|
|
83
|
|
38
|
|
77
|
|
|
8. BlackRock (XXL, US) Asset Management & Custody
|
|
8. BlackRock (XXL, US) Asset Management & Custody
|
36
|
|
43
|
|
91
|
|
70
|
|
|
9. Capital One (XXL, US) Consumer Finance
|
|
9. Capital One (XXL, US) Consumer Finance
|
35
|
|
53
|
|
76
|
|
69
|
|
|
10. Interactive Brokers (XL, US) Investment Banking & Brokerage
|
|
10. Interactive Brokers (XL, US) Investment Banking & Brokerage
|
9
|
|
81
|
|
80
|
|
67
|
|
April 17, 2025
Why popular stocks have low ratings
It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.
Large companies - similar region as SoFi
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. Sanmina (XL, US) Electr. Manufacturing Services
|
|
1. Sanmina (XL, US) Electr. Manufacturing Services
|
73
|
|
69
|
|
100
|
|
100
|
|
|
2. Voya Financial (XL, US) Other Financial Services
|
|
2. Voya Financial (XL, US) Other Financial Services
|
97
|
|
14
|
|
92
|
|
100
|
|
|
3. Telephone and Data Systems (XL, US) Wireless Telecommunication
|
|
3. Telephone and Data Systems (XL, US) Wireless Telecommunication
|
57
|
|
91
|
|
76
|
|
100
|
|
|
4. Cheesecake Factory (XL, US) Restaurants
|
|
4. Cheesecake Factory (XL, US) Restaurants
|
72
|
|
85
|
|
92
|
|
100
|
|
|
5. Nexteer Automotive Group (XL, US) Auto Parts & Equipment
|
|
5. Nexteer Automotive Group (XL, US) Auto Parts & Equipment
|
67
|
|
96
|
|
96
|
|
100
|
|
|
6. First Republic Bank (XL, US) Regional Banks
|
|
6. First Republic Bank (XL, US) Regional Banks
|
100
|
|
63
|
|
92
|
|
100
|
|
|
7. Synchrony Financial (XXL, US) Consumer Finance
|
|
7. Synchrony Financial (XXL, US) Consumer Finance
|
79
|
|
59
|
|
89
|
|
100
|
|
|
8. ResMed (XL, US) Health Care Equipment
|
|
8. ResMed (XL, US) Health Care Equipment
|
58
|
|
92
|
|
87
|
|
100
|
|
|
9. Hub Group (XL, US) Air Freight & Logistics
|
|
9. Hub Group (XL, US) Air Freight & Logistics
|
70
|
|
75
|
|
96
|
|
100
|
|
|
10. Micron (XXL, US) Semiconductors
|
|
10. Micron (XXL, US) Semiconductors
|
99
|
|
87
|
|
56
|
|
100
|
|
April 17, 2025
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Mid sized companies - similar industry as SoFi
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. EZCORP (L, US) Consumer Finance
|
|
1. EZCORP (L, US) Consumer Finance
|
40
|
|
89
|
|
89
|
|
96
|
|
|
2. Green Dot (L, US) Consumer Finance
|
|
2. Green Dot (L, US) Consumer Finance
|
74
|
|
38
|
|
89
|
|
89
|
|
|
3. Atlanticus Holdings (M, US) Consumer Finance
|
|
3. Atlanticus Holdings (M, US) Consumer Finance
|
85
|
|
95
|
|
13
|
|
84
|
|
|
4. PROG (L, US) Consumer Finance
|
|
4. PROG (L, US) Consumer Finance
|
77
|
|
11
|
|
74
|
|
62
|
|
|
5. Nelnet (L, US) Consumer Finance
|
|
5. Nelnet (L, US) Consumer Finance
|
45
|
|
61
|
|
45
|
|
58
|
|
|
6. SLM (L, US) Consumer Finance
|
|
6. SLM (L, US) Consumer Finance
|
55
|
|
75
|
|
19
|
|
48
|
|
|
7. NerdWallet (M, US) Consumer Finance
|
|
7. NerdWallet (M, US) Consumer Finance
|
60
|
|
11
|
|
84
|
|
42
|
|
|
8. Encore Capital Group (L, US) Consumer Finance
|
|
8. Encore Capital Group (L, US) Consumer Finance
|
57
|
|
47
|
|
22
|
|
37
|
|
|
9. PRA (L, US) Consumer Finance
|
|
9. PRA (L, US) Consumer Finance
|
47
|
|
33
|
|
44
|
|
32
|
|
|
10. Upstart (M, US) Consumer Finance
|
|
10. Upstart (M, US) Consumer Finance
|
1
|
|
100
|
|
6
|
|
25
|
|
April 17, 2025
Mid sized companies - similar region as SoFi
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. Cal-Maine Foods (L, US) Packaged Foods & Meats
|
|
1. Cal-Maine Foods (L, US) Packaged Foods & Meats
|
68
|
|
87
|
|
100
|
|
100
|
|
|
2. Apollo Medical Holdings (L, US) Health Care Services
|
|
2. Apollo Medical Holdings (L, US) Health Care Services
|
67
|
|
91
|
|
89
|
|
100
|
|
|
3. TEGNA (L, US) Broadcasting
|
|
3. TEGNA (L, US) Broadcasting
|
87
|
|
89
|
|
90
|
|
100
|
|
|
4. Ocwen Financial (L, US) Thrifts & Mortgage Finance
|
|
4. Ocwen Financial (L, US) Thrifts & Mortgage Finance
|
89
|
|
99
|
|
90
|
|
100
|
|
|
5. Provident Services (M, US) Thrifts & Mortgage Finance
|
|
5. Provident Services (M, US) Thrifts & Mortgage Finance
|
74
|
|
82
|
|
86
|
|
100
|
|
|
6. Spartan Motors (L, US) Heavy Machinery
|
|
6. Spartan Motors (L, US) Heavy Machinery
|
83
|
|
94
|
|
65
|
|
100
|
|
|
7. Johnson Outdoors (M, US) Leisure Products
|
|
7. Johnson Outdoors (M, US) Leisure Products
|
87
|
|
83
|
|
87
|
|
100
|
|
|
8. Barrett (L, US) HR- & Employment Services
|
|
8. Barrett (L, US) HR- & Employment Services
|
86
|
|
66
|
|
100
|
|
100
|
|
|
9. APEI (M, US) Education Services
|
|
9. APEI (M, US) Education Services
|
48
|
|
57
|
|
94
|
|
100
|
|
|
10. Perdoceo Education (M, US) Education Services
|
|
10. Perdoceo Education (M, US) Education Services
|
74
|
|
85
|
|
98
|
|
100
|
|
April 17, 2025
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