More stocks to consider
Alternative stocks to SoFi (NasdaqGS:SOFI)
These are the alternatives to SoFi that fall within the same industry, Consumer Finance, or region, USA.
How to read the ranks
For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:
Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".
Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".
Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.
Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.
(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).
(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.
See SoFi Performance
SoFi stock research in summary
sofi.com
SoFi shares are more expensive than other comparable stocks. While they show above average growth, they are riskily financed, and are poor value. We recommend evaluating whether the future of the company SoFi is really as positive as the high price of the shares suggests. If you come to the conclusion that the future for this company is only average, that could be a reason to sell this share.
Latest Obermatt Ranks
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| Country |
USA |
| Industry |
Consumer Finance |
| Index |
|
| Size class |
Large |
Large companies - similar industry as SoFi
| Similar Stocks |
 VALUEVVV
|
 GROWTHVV
|
 SAFETYVV
|
 COMBINED
|
|
1. Synchrony Financial (XXL, US) Consumer Finance
|
|
1. Synchrony Financial (XXL, US) Consumer Finance
|
81
|
|
59
|
|
91
|
|
100
|
|
|
2. Voya Financial (XL, US) Other Financial Services
|
|
2. Voya Financial (XL, US) Other Financial Services
|
91
|
|
21
|
|
82
|
|
100
|
|
|
3. Stifel Financial (XL, US) Investment Banking & Brokerage
|
|
3. Stifel Financial (XL, US) Investment Banking & Brokerage
|
79
|
|
89
|
|
54
|
|
98
|
|
|
4. ADSC (XL, US) Consumer Finance
|
|
4. ADSC (XL, US) Consumer Finance
|
89
|
|
57
|
|
69
|
|
91
|
|
|
5. Invesco (XL, US) Asset Management & Custody
|
|
5. Invesco (XL, US) Asset Management & Custody
|
100
|
|
15
|
|
86
|
|
91
|
|
|
6. FirstCash (XL, US) Consumer Finance
|
|
6. FirstCash (XL, US) Consumer Finance
|
46
|
|
69
|
|
59
|
|
82
|
|
|
7. BlackRock (XXL, US) Asset Management & Custody
|
|
7. BlackRock (XXL, US) Asset Management & Custody
|
32
|
|
51
|
|
91
|
|
75
|
|
|
8. Franklin Resources (XL, US) Asset Management & Custody
|
|
8. Franklin Resources (XL, US) Asset Management & Custody
|
99
|
|
3
|
|
72
|
|
70
|
|
|
9. INTL FCStone (XXL, US) Investment Banking & Brokerage
|
|
9. INTL FCStone (XXL, US) Investment Banking & Brokerage
|
55
|
|
71
|
|
41
|
|
68
|
|
|
10. Goldman Sachs (XXL, US) Investment Banking & Brokerage
|
|
10. Goldman Sachs (XXL, US) Investment Banking & Brokerage
|
75
|
|
63
|
|
20
|
|
67
|
|
March 27, 2025
Why popular stocks have low ratings
It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.
Large companies - similar region as SoFi
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. Mueller Industries (XL, US) Industrial Machinery
|
|
1. Mueller Industries (XL, US) Industrial Machinery
|
69
|
|
95
|
|
100
|
|
100
|
|
|
2. ResMed (XL, US) Health Care Equipment
|
|
2. ResMed (XL, US) Health Care Equipment
|
61
|
|
85
|
|
88
|
|
100
|
|
|
3. Hub Group (XL, US) Air Freight & Logistics
|
|
3. Hub Group (XL, US) Air Freight & Logistics
|
74
|
|
77
|
|
96
|
|
100
|
|
|
4. Jones Lang LaSalle (XXL, US) Real Estate Services
|
|
4. Jones Lang LaSalle (XXL, US) Real Estate Services
|
66
|
|
94
|
|
94
|
|
100
|
|
|
5. Universal Health Services (XXL, US) Health Care Facilities
|
|
5. Universal Health Services (XXL, US) Health Care Facilities
|
91
|
|
51
|
|
88
|
|
100
|
|
|
6. Synchrony Financial (XXL, US) Consumer Finance
|
|
6. Synchrony Financial (XXL, US) Consumer Finance
|
81
|
|
59
|
|
91
|
|
100
|
|
|
7. PriceSmart (XL, US) Hypermarkets, Super Centers
|
|
7. PriceSmart (XL, US) Hypermarkets, Super Centers
|
83
|
|
45
|
|
93
|
|
100
|
|
|
8. Lithia Motors (XXL, US) Automotive Retail
|
|
8. Lithia Motors (XXL, US) Automotive Retail
|
100
|
|
89
|
|
71
|
|
100
|
|
|
9. First Republic Bank (XL, US) Regional Banks
|
|
9. First Republic Bank (XL, US) Regional Banks
|
100
|
|
61
|
|
93
|
|
100
|
|
|
10. Nexteer Automotive Group (XL, US) Auto Parts & Equipment
|
|
10. Nexteer Automotive Group (XL, US) Auto Parts & Equipment
|
59
|
|
99
|
|
94
|
|
100
|
|
March 27, 2025
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Mid sized companies - similar industry as SoFi
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. EZCORP (L, US) Consumer Finance
|
|
1. EZCORP (L, US) Consumer Finance
|
48
|
|
75
|
|
94
|
|
96
|
|
|
2. Atlanticus Holdings (M, US) Consumer Finance
|
|
2. Atlanticus Holdings (M, US) Consumer Finance
|
83
|
|
95
|
|
16
|
|
86
|
|
|
3. Green Dot (L, US) Consumer Finance
|
|
3. Green Dot (L, US) Consumer Finance
|
79
|
|
25
|
|
84
|
|
79
|
|
|
4. PROG (L, US) Consumer Finance
|
|
4. PROG (L, US) Consumer Finance
|
83
|
|
21
|
|
72
|
|
72
|
|
|
5. Nelnet (L, US) Consumer Finance
|
|
5. Nelnet (L, US) Consumer Finance
|
45
|
|
55
|
|
46
|
|
57
|
|
|
6. NerdWallet (M, US) Consumer Finance
|
|
6. NerdWallet (M, US) Consumer Finance
|
67
|
|
9
|
|
84
|
|
51
|
|
|
7. SLM (L, US) Consumer Finance
|
|
7. SLM (L, US) Consumer Finance
|
51
|
|
75
|
|
23
|
|
49
|
|
|
8. Encore Capital Group (L, US) Consumer Finance
|
|
8. Encore Capital Group (L, US) Consumer Finance
|
61
|
|
49
|
|
27
|
|
43
|
|
|
9. PRA (L, US) Consumer Finance
|
|
9. PRA (L, US) Consumer Finance
|
55
|
|
27
|
|
47
|
|
33
|
|
|
10. Upstart (M, US) Consumer Finance
|
|
10. Upstart (M, US) Consumer Finance
|
1
|
|
100
|
|
6
|
|
20
|
|
March 27, 2025
Mid sized companies - similar region as SoFi
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. KornFerry (L, US) HR- & Employment Services
|
|
1. KornFerry (L, US) HR- & Employment Services
|
79
|
|
68
|
|
92
|
|
100
|
|
|
2. Johnson Outdoors (M, US) Leisure Products
|
|
2. Johnson Outdoors (M, US) Leisure Products
|
87
|
|
85
|
|
89
|
|
100
|
|
|
3. Phibro Animal Health (L, US) Pharmaceuticals
|
|
3. Phibro Animal Health (L, US) Pharmaceuticals
|
94
|
|
83
|
|
68
|
|
100
|
|
|
4. Bio-Techne (L, US) Life Sciences Tools & Services
|
|
4. Bio-Techne (L, US) Life Sciences Tools & Services
|
61
|
|
87
|
|
88
|
|
100
|
|
|
5. Taboola.com (L, US) Interactive Media & Services
|
|
5. Taboola.com (L, US) Interactive Media & Services
|
96
|
|
21
|
|
81
|
|
100
|
|
|
6. Perella Weinberg (M, US) Investment Banking & Brokerage
|
|
6. Perella Weinberg (M, US) Investment Banking & Brokerage
|
79
|
|
99
|
|
58
|
|
100
|
|
|
7. Barrett (L, US) HR- & Employment Services
|
|
7. Barrett (L, US) HR- & Employment Services
|
94
|
|
67
|
|
100
|
|
100
|
|
|
8. TaskUs (L, US) Data Processing & Outsourcing
|
|
8. TaskUs (L, US) Data Processing & Outsourcing
|
65
|
|
59
|
|
96
|
|
100
|
|
|
9. TEGNA (L, US) Broadcasting
|
|
9. TEGNA (L, US) Broadcasting
|
77
|
|
93
|
|
90
|
|
100
|
|
|
10. Ocwen Financial (L, US) Thrifts & Mortgage Finance
|
|
10. Ocwen Financial (L, US) Thrifts & Mortgage Finance
|
91
|
|
100
|
|
88
|
|
100
|
|
March 27, 2025
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