Stock Research: British American Tobacco

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

British American Tobacco

LSE:BATS GB0002875804
67
  • Value
    51
  • Growth
    94
  • Safety
    Safety
    55
  • Combined
    85
  • Sentiment
    39
  • 360° View
    360° View
    67
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Company Description

British American Tobacco p.l.c. is a consumer goods company providing tobacco and nicotine products. It operates in the Vapor, Tobacco Heating Products (THPs), Modern Oral, Traditional Oral and Combustible cigarettes industries and owns brands such as Vuse, glo, Velo, Grizzly, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, Camel, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi. The company operates in the United States, Asia Pacific Middle East and Africa, Americas and Europe. In the last fiscal year, the company had a market cap of $112,528 million, profits of $26,645 million, and revenue of $32,362 million, with 48,989 employees.

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ANALYSIS: With an Obermatt 360° View of 67 (better than 67% compared with alternatives), overall professional sentiment and financial characteristics for the stock British American Tobacco are above average. The 360° View is based on consolidating four consolidated indicators, with three out of four indicators above average for British American Tobacco. The consolidated Value Rank has an attractive rank of 51, which means that the share price of British American Tobacco is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 51% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 94, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth, as well as stock returns. The company is also safely financed with a Safety Rank of 55. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of only 39. Professional investors are more confident in 61% other stocks. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 26-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
51 73 82 83
Growth
94 55 15 35
Safety
Safety
55 33 32 31
Sentiment
39 55 20 87
360° View
360° View
67 65 14 75
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Metrics Current 2025 2024 2023
Analyst Opinions
22 45 67 75
Opinions Change
50 46 6 17
Pro Holdings
n/a 62 40 96
Market Pulse
20 62 43 72
Sentiment
39 55 20 87
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Metrics Current 2025 2024 2023
Value
51 73 82 83
Growth
94 55 15 35
Safety Safety
55 33 32 31
Combined
85 58 29 49
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
44 9 18 20
Price vs. Earnings (P/E)
29 82 95 91
Price vs. Book (P/B)
39 64 80 82
Dividend Yield
87 100 100 100
Value
51 73 82 83
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Metrics Current 2025 2024 2023
Revenue Growth
44 33 4 43
Profit Growth
100 29 64 10
Capital Growth
48 61 62 67
Stock Returns
76 87 1 69
Growth
94 55 15 35
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Metrics Current 2025 2024 2023
Leverage
47 42 52 50
Refinancing
40 22 23 17
Liquidity
69 56 38 37
Safety Safety
55 33 32 31

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Frequently Asked
Questions

This stock has excellent financial qualities (value, growth, and safety are high) but a negative professional market sentiment. It suits an investor who believes the negative sentiment is a temporary overreaction and is looking for a financially solid company.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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