More stocks to consider
Alternative stocks to AO World (LSE:AO.)
These are the alternatives to AO World that fall within the same industry, Internet Retail, or region, United Kingdom.
How to read the ranks
For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:
Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".
Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".
Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.
Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.
(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).
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See AO World Performance
AO World stock research in summary
ao-world.com
AO World shares are more expensive than other comparable stocks. While they are safely financed, they show below average growth, and are poor value. We recommend evaluating whether the future of the company AO World is really as positive as the high price of the shares suggests. If you come to the conclusion that the future for this company is only average, that could be a reason to sell this share.
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| Country |
United Kingdom |
| Industry |
Internet Retail |
| Index |
|
| Size class |
Large |
Large companies - similar industry as AO World
| Similar Stocks |
 VALUEVVV
|
 GROWTHVV
|
 SAFETYVV
|
 COMBINED
|
|
1. Prosus (XL, NL) Internet Retail
|
|
1. Prosus (XL, NL) Internet Retail
|
19
|
|
99
|
|
77
|
|
94
|
|
|
2. Hornbach Holding (XL, DE) Home Improvement Retail
|
|
2. Hornbach Holding (XL, DE) Home Improvement Retail
|
97
|
|
37
|
|
79
|
|
94
|
|
|
3. Kingfisher (XXL, GB) Home Improvement Retail
|
|
3. Kingfisher (XXL, GB) Home Improvement Retail
|
78
|
|
25
|
|
90
|
|
86
|
|
|
4. Zalando (XL, DE) Internet Retail
|
|
4. Zalando (XL, DE) Internet Retail
|
21
|
|
83
|
|
79
|
|
84
|
|
|
5. Currys (XL, GB) Electronics Retail
|
|
5. Currys (XL, GB) Electronics Retail
|
97
|
|
61
|
|
35
|
|
84
|
|
|
6. Ceconomy (XXL, DE) Electronics Retail
|
|
6. Ceconomy (XXL, DE) Electronics Retail
|
97
|
|
71
|
|
8
|
|
73
|
|
|
7. Fnac Darty (XL, FR) Electronics Retail
|
|
7. Fnac Darty (XL, FR) Electronics Retail
|
97
|
|
37
|
|
25
|
|
51
|
|
|
8. JD Sports (XXL, GB) Specialty Stores
|
|
8. JD Sports (XXL, GB) Specialty Stores
|
81
|
|
7
|
|
69
|
|
50
|
|
|
9. Inchcape (XXL, GB) Distributors
|
|
9. Inchcape (XXL, GB) Distributors
|
79
|
|
15
|
|
63
|
|
49
|
|
|
10. Industria de Diseno Textil (XXL, ES) Apparel Retail
|
|
10. Industria de Diseno Textil (XXL, ES) Apparel Retail
|
11
|
|
39
|
|
96
|
|
48
|
|
June 26, 2025
Why popular stocks have low ratings
It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.
Large companies - similar region as AO World
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. easyjet (XXL, GB) Airlines
|
|
1. easyjet (XXL, GB) Airlines
|
64
|
|
96
|
|
57
|
|
98
|
|
|
2. Drax (XL, GB) Power Producers & Traders
|
|
2. Drax (XL, GB) Power Producers & Traders
|
93
|
|
35
|
|
90
|
|
96
|
|
|
3. Standard (XL, GB) Diversified Banks
|
|
3. Standard (XL, GB) Diversified Banks
|
57
|
|
79
|
|
87
|
|
95
|
|
|
4. Barratt Developments (XL, GB) Homebuilding
|
|
4. Barratt Developments (XL, GB) Homebuilding
|
59
|
|
67
|
|
92
|
|
94
|
|
|
5. Computacenter (XL, GB) IT Consulting & oth. Services
|
|
5. Computacenter (XL, GB) IT Consulting & oth. Services
|
91
|
|
23
|
|
82
|
|
91
|
|
|
6. Keller (XL, GB) Construction & Engineering
|
|
6. Keller (XL, GB) Construction & Engineering
|
71
|
|
49
|
|
91
|
|
91
|
|
|
7. ITV (XL, GB) Broadcasting
|
|
7. ITV (XL, GB) Broadcasting
|
75
|
|
35
|
|
90
|
|
90
|
|
|
8. Taylor Wimpey (XL, GB) Homebuilding
|
|
8. Taylor Wimpey (XL, GB) Homebuilding
|
73
|
|
33
|
|
100
|
|
90
|
|
|
9. Natwest (XL, GB) Diversified Banks
|
|
9. Natwest (XL, GB) Diversified Banks
|
59
|
|
83
|
|
64
|
|
90
|
|
|
10. Mondi PLC (XL, GB) Paper Products
|
|
10. Mondi PLC (XL, GB) Paper Products
|
55
|
|
77
|
|
67
|
|
89
|
|
June 26, 2025
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Mid sized companies - similar industry as AO World
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. Takkt (L, DE) Internet Retail
|
|
1. Takkt (L, DE) Internet Retail
|
87
|
|
49
|
|
90
|
|
100
|
|
|
2. SRP Groupe (M, FR) Internet Retail
|
|
2. SRP Groupe (M, FR) Internet Retail
|
79
|
|
35
|
|
85
|
|
100
|
|
|
3. Groupe LDLC (M, FR) Internet Retail
|
|
3. Groupe LDLC (M, FR) Internet Retail
|
77
|
|
5
|
|
96
|
|
96
|
|
|
4. Global Fashion Group (L, LU) Internet Retail
|
|
4. Global Fashion Group (L, LU) Internet Retail
|
67
|
|
59
|
|
65
|
|
92
|
|
|
5. BHG Group AB (L, SE) Internet Retail
|
|
5. BHG Group AB (L, SE) Internet Retail
|
39
|
|
93
|
|
49
|
|
73
|
|
|
6. Westwing Group (M, DE) Internet Retail
|
|
6. Westwing Group (M, DE) Internet Retail
|
15
|
|
65
|
|
90
|
|
71
|
|
|
7. Aramis Group (L, FR) Internet Retail
|
|
7. Aramis Group (L, FR) Internet Retail
|
23
|
|
93
|
|
45
|
|
57
|
|
|
8. Farfetch (L, GB) Internet Retail
|
|
8. Farfetch (L, GB) Internet Retail
|
71
|
|
41
|
|
41
|
|
52
|
|
|
9. Delticom (M, DE) Internet Retail
|
|
9. Delticom (M, DE) Internet Retail
|
100
|
|
23
|
|
20
|
|
39
|
|
|
10. Fiverr International (M, IL) Internet Retail
|
|
10. Fiverr International (M, IL) Internet Retail
|
35
|
|
55
|
|
34
|
|
32
|
|
June 26, 2025
Mid sized companies - similar region as AO World
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. TBC Bank Group (M, GB) Diversified Banks
|
|
1. TBC Bank Group (M, GB) Diversified Banks
|
67
|
|
100
|
|
97
|
|
100
|
|
|
2. Sthree (L, GB) HR- & Employment Services
|
|
2. Sthree (L, GB) HR- & Employment Services
|
85
|
|
47
|
|
100
|
|
100
|
|
|
3. Costain (L, GB) Construction & Engineering
|
|
3. Costain (L, GB) Construction & Engineering
|
45
|
|
89
|
|
99
|
|
99
|
|
|
4. International Personal Finance (L, GB) Consumer Finance
|
|
4. International Personal Finance (L, GB) Consumer Finance
|
100
|
|
53
|
|
64
|
|
96
|
|
|
5. Lancashire (L, GB) Property & Casualty Insurance
|
|
5. Lancashire (L, GB) Property & Casualty Insurance
|
97
|
|
3
|
|
70
|
|
94
|
|
|
6. Quilter (L, GB) Asset Management & Custody
|
|
6. Quilter (L, GB) Asset Management & Custody
|
51
|
|
60
|
|
93
|
|
93
|
|
|
7. Smiths News (L, GB) Distributors
|
|
7. Smiths News (L, GB) Distributors
|
100
|
|
69
|
|
29
|
|
90
|
|
|
8. Halfords (L, GB) Automotive Retail
|
|
8. Halfords (L, GB) Automotive Retail
|
81
|
|
53
|
|
58
|
|
90
|
|
|
9. TP ICAP (L, GB) Investment Banking & Brokerage
|
|
9. TP ICAP (L, GB) Investment Banking & Brokerage
|
99
|
|
63
|
|
42
|
|
90
|
|
|
10. VP (M, GB) Trading & Distribution
|
|
10. VP (M, GB) Trading & Distribution
|
93
|
|
81
|
|
18
|
|
89
|
|
June 26, 2025
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