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Alternative stocks to Aviva (LSE:AV.)


These are the alternatives to Aviva that fall within the same industry, Multi-line Insurance, or region, United Kingdom.

How to read the ranks

For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:

Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".

Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".

Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.

Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.

(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).

(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.

See Aviva Performance

Aviva stock research in summary

aviva.com


Aviva shares have a market-typical stock price level. They are good value and show above average growth, but are riskily financed. We recommend evaluating whether the future of the company Aviva is typical for this industry which the market average price level of the shares suggests. If you believe that the future of the company is above average, that could be an argument for buying the shares and vice versa.


Latest Obermatt Ranks


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Country United Kingdom
Industry Multi-line Insurance
Index
Size class Large

Large companies - similar industry as Aviva

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Poste Italiane SpA (XL, IT)  Life & Health Insurance
1. Poste Italiane SpA (XL, IT)   Life & Health Insurance 61 59 43 51
2. Deutsche Börse (XL, DE)  Financial Exchanges & Data
2. Deutsche Börse (XL, DE)   Financial Exchanges & Data 7 91 51 43
3. Aon (XL, GB)  Insurance Brokers
3. Aon (XL, GB)   Insurance Brokers 1 90 4 17
4. London Stock Exchange (XL, GB)  Financial Exchanges & Data
4. London Stock Exchange (XL, GB)   Financial Exchanges & Data 9 47 57 10

July 17, 2025

Why popular stocks have low ratings

It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.

Large companies - similar region as Aviva

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Vodafone (XL, GB)  Wireless Telecommunication
1. Vodafone (XL, GB)   Wireless Telecommunication 92 58 67 88
2. Compass (XL, GB)  Restaurants
2. Compass (XL, GB)   Restaurants 4 91 87 84
3. Kingfisher (XL, GB)  Home Improvement Retail
3. Kingfisher (XL, GB)   Home Improvement Retail 78 21 92 83
4. SSE (XL, GB)  Electric Utilities
4. SSE (XL, GB)   Electric Utilities 44 62 74 68
5. Sainsbury (XL, GB)  Food Retail
5. Sainsbury (XL, GB)   Food Retail 98 41 28 67
6. Rolls-Royce (XL, GB)  Aerospace & Defense
6. Rolls-Royce (XL, GB)   Aerospace & Defense 43 97 32 67
7. Centrica (XL, GB)  Multi-Utilities
7. Centrica (XL, GB)   Multi-Utilities 71 15 89 65
8. ABF (XL, GB)  Packaged Foods & Meats
8. ABF (XL, GB)   Packaged Foods & Meats 71 17 84 64
9. British American Tobacco (XXL, GB)  Tobacco
9. British American Tobacco (XXL, GB)   Tobacco 65 61 34 56
10. RELX (XL, GB)  Research & Consulting
10. RELX (XL, GB)   Research & Consulting 1 100 37 51

July 17, 2025


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Mid sized companies - similar industry as Aviva

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. AXA (L, FR)  Multi-line Insurance
1. AXA (L, FR)   Multi-line Insurance 71 31 78 100
2. Ageas (M, BE)  Multi-line Insurance
2. Ageas (M, BE)   Multi-line Insurance 81 83 87 94
3. Gjensidige Forsikring (M, NO)  Multi-line Insurance
3. Gjensidige Forsikring (M, NO)   Multi-line Insurance 6 96 98 78
4. Talanx (L, DE)  Multi-line Insurance
4. Talanx (L, DE)   Multi-line Insurance 43 99 58 73
5. Zurich Insurance Group (L, CH)  Multi-line Insurance
5. Zurich Insurance Group (L, CH)   Multi-line Insurance 22 48 41 65
6. Unipol (M, IT)  Multi-line Insurance
6. Unipol (M, IT)   Multi-line Insurance 90 92 63 63
7. Mapfre (M, ES)  Multi-line Insurance
7. Mapfre (M, ES)   Multi-line Insurance 80 86 34 56
8. Vienna Insurance Group (M, AT)  Multi-line Insurance
8. Vienna Insurance Group (M, AT)   Multi-line Insurance 86 94 37 48
9. Bâloise (M, CH)  Multi-line Insurance
9. Bâloise (M, CH)   Multi-line Insurance 25 61 49 44
10. UNIQA (M, AT)  Multi-line Insurance
10. UNIQA (M, AT)   Multi-line Insurance 79 67 26 40

July 17, 2025


Mid sized companies - similar region as Aviva

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Quilter (M, GB)  Asset Management & Custody
1. Quilter (M, GB)   Asset Management & Custody 65 71 94 98
2. Persimmon (M, GB)  Homebuilding
2. Persimmon (M, GB)   Homebuilding 59 65 98 96
3. Computacenter (M, GB)  IT Consulting & oth. Services
3. Computacenter (M, GB)   IT Consulting & oth. Services 93 23 87 94
4. easyjet (L, GB)  Airlines
4. easyjet (L, GB)   Airlines 63 91 58 94
5. Natwest (M, GB)  Diversified Banks
5. Natwest (M, GB)   Diversified Banks 69 83 66 92
6. Keller (M, GB)  Construction & Engineering
6. Keller (M, GB)   Construction & Engineering 85 39 91 91
7. ITV (M, GB)  Broadcasting
7. ITV (M, GB)   Broadcasting 81 35 90 90
8. Taylor Wimpey (M, GB)  Homebuilding
8. Taylor Wimpey (M, GB)   Homebuilding 77 29 100 90
9. Rathbone Brothers (M, GB)  Asset Management & Custody
9. Rathbone Brothers (M, GB)   Asset Management & Custody 99 45 60 88
10. Mondi PLC (L, GB)  Paper Products
10. Mondi PLC (L, GB)   Paper Products 58 79 61 86

July 17, 2025



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