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Alternative stocks to WPP (LSE:WPP)


These are the alternatives to WPP that fall within the same industry, Advertising, or region, United Kingdom.

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For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:

Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".

Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".

Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.

Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.

(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).

(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.

See WPP Performance

WPP stock research in summary

wpp.com


WPP shares are less expensive than other comparable stocks. While they are good value, they are riskily financed, and show below average growth. We recommend evaluating whether the future of the company WPP is really as difficult as the low price of the stock suggests. If you believe that the future of the company is market-typical or even better, then this could be an argument for a share purchase.


Latest Obermatt Ranks


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Country United Kingdom
Industry Advertising
Index
Size class XX-Large

Large companies - similar industry as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. RTL Group (XL, LU)  Broadcasting
1. RTL Group (XL, LU)   Broadcasting 93 71 88 94
2. Embracer Group (XL, SE)  Interactive Home Entertainment
2. Embracer Group (XL, SE)   Interactive Home Entertainment 67 91 55 94
3. ITV (XL, GB)  Broadcasting
3. ITV (XL, GB)   Broadcasting 75 35 90 90
4. Lagardere (XL, FR)  Publishing
4. Lagardere (XL, FR)   Publishing 81 77 13 71
5. Cyfrowy Polsat (XL, PL)  Cable & Satellite
5. Cyfrowy Polsat (XL, PL)   Cable & Satellite 33 77 61 65
6. ProSiebensat.1 (XL, DE)  Broadcasting
6. ProSiebensat.1 (XL, DE)   Broadcasting 83 33 50 63
7. Publicis Groupe (XXL, FR)  Advertising
7. Publicis Groupe (XXL, FR)   Advertising 43 81 37 61
8. Spotify Technology (XXL, LU)  Movies & Entertainment
8. Spotify Technology (XXL, LU)   Movies & Entertainment 3 99 52 54
9. Bollore (XXL, FR)  Movies & Entertainment
9. Bollore (XXL, FR)   Movies & Entertainment 33 1 73 18
10. Informa (XL, GB)  Advertising
10. Informa (XL, GB)   Advertising 23 43 33 8

June 26, 2025

Why popular stocks have low ratings

It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.

Large companies - similar region as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. easyjet (XXL, GB)  Airlines
1. easyjet (XXL, GB)   Airlines 64 96 57 98
2. Drax (XL, GB)  Power Producers & Traders
2. Drax (XL, GB)   Power Producers & Traders 93 35 90 96
3. Standard (XL, GB)  Diversified Banks
3. Standard (XL, GB)   Diversified Banks 57 79 87 95
4. Barratt Developments (XL, GB)  Homebuilding
4. Barratt Developments (XL, GB)   Homebuilding 59 67 92 94
5. Computacenter (XL, GB)  IT Consulting & oth. Services
5. Computacenter (XL, GB)   IT Consulting & oth. Services 91 23 82 91
6. Keller (XL, GB)  Construction & Engineering
6. Keller (XL, GB)   Construction & Engineering 71 49 91 91
7. Natwest (XL, GB)  Diversified Banks
7. Natwest (XL, GB)   Diversified Banks 59 83 64 90
8. Taylor Wimpey (XL, GB)  Homebuilding
8. Taylor Wimpey (XL, GB)   Homebuilding 73 33 100 90
9. ITV (XL, GB)  Broadcasting
9. ITV (XL, GB)   Broadcasting 75 35 90 90
10. Mondi PLC (XL, GB)  Paper Products
10. Mondi PLC (XL, GB)   Paper Products 55 77 67 89

June 26, 2025


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Mid sized companies - similar industry as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Ipsos (L, FR)  Advertising
1. Ipsos (L, FR)   Advertising 81 49 74 88
2. S4 Capital (L, GB)  Advertising
2. S4 Capital (L, GB)   Advertising 100 33 57 84
3. 4imprint (L, GB)  Advertising
3. 4imprint (L, GB)   Advertising 57 27 89 72
4. Nexxen International (M, IL)  Advertising
4. Nexxen International (M, IL)   Advertising 19 89 69 67
5. APG|SGA (M, CH)  Advertising
5. APG|SGA (M, CH)   Advertising 15 43 89 51
6. Perion Network (M, IL)  Advertising
6. Perion Network (M, IL)   Advertising 41 55 98 46
7. Criteo (L, FR)  Advertising
7. Criteo (L, FR)   Advertising 41 9 100 42
8. Highlight Event and Entertainment (M, CH)  Advertising
8. Highlight Event and Entertainment (M, CH)   Advertising 59 65 1 25
9. Ströer (L, DE)  Advertising
9. Ströer (L, DE)   Advertising 49 57 12 14
10. YouGov (M, GB)  Advertising
10. YouGov (M, GB)   Advertising 25 53 14 4

June 26, 2025


Mid sized companies - similar region as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. TBC Bank Group (M, GB)  Diversified Banks
1. TBC Bank Group (M, GB)   Diversified Banks 67 100 97 100
2. Sthree (L, GB)  HR- & Employment Services
2. Sthree (L, GB)   HR- & Employment Services 85 47 100 100
3. Costain (L, GB)  Construction & Engineering
3. Costain (L, GB)   Construction & Engineering 45 89 99 99
4. International Personal Finance (L, GB)  Consumer Finance
4. International Personal Finance (L, GB)   Consumer Finance 100 53 64 96
5. Lancashire (L, GB)  Property & Casualty Insurance
5. Lancashire (L, GB)   Property & Casualty Insurance 97 3 70 94
6. Quilter (L, GB)  Asset Management & Custody
6. Quilter (L, GB)   Asset Management & Custody 51 60 93 93
7. Smiths News (L, GB)  Distributors
7. Smiths News (L, GB)   Distributors 100 69 29 90
8. Halfords (L, GB)  Automotive Retail
8. Halfords (L, GB)   Automotive Retail 81 53 58 90
9. TP ICAP (L, GB)  Investment Banking & Brokerage
9. TP ICAP (L, GB)   Investment Banking & Brokerage 99 63 42 90
10. VP (M, GB)  Trading & Distribution
10. VP (M, GB)   Trading & Distribution 93 81 18 89

June 26, 2025



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