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Alternative stocks to WPP (LSE:WPP)


These are the alternatives to WPP that fall within the same industry, Advertising, or region, United Kingdom.

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For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:

Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".

Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".

Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.

Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.

(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).

(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.

See WPP Performance

WPP stock research in summary

wpp.com


WPP shares are less expensive than other comparable stocks. While they are good value, they are riskily financed, and show below average growth. We recommend evaluating whether the future of the company WPP is really as difficult as the low price of the stock suggests. If you believe that the future of the company is market-typical or even better, then this could be an argument for a share purchase.


Latest Obermatt Ranks


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Country United Kingdom
Industry Advertising
Index
Size class XX-Large

Large companies - similar industry as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. ITV (XL, GB)  Broadcasting
1. ITV (XL, GB)   Broadcasting 75 49 89 91
2. RTL Group (XL, LU)  Broadcasting
2. RTL Group (XL, LU)   Broadcasting 83 25 94 80
3. Lagardere (XL, FR)  Publishing
3. Lagardere (XL, FR)   Publishing 78 83 28 74
4. Publicis Groupe (XXL, FR)  Advertising
4. Publicis Groupe (XXL, FR)   Advertising 49 71 63 73
5. Spotify Technology (XXL, LU)  Movies & Entertainment
5. Spotify Technology (XXL, LU)   Movies & Entertainment 5 93 64 69
6. Cyfrowy Polsat (XL, PL)  Cable & Satellite
6. Cyfrowy Polsat (XL, PL)   Cable & Satellite 27 87 64 58
7. ProSiebensat.1 (XL, DE)  Broadcasting
7. ProSiebensat.1 (XL, DE)   Broadcasting 83 27 35 53
8. Embracer Group (XL, SE)  Interactive Home Entertainment
8. Embracer Group (XL, SE)   Interactive Home Entertainment 75 7 52 40
9. Bollore (XXL, FR)  Movies & Entertainment
9. Bollore (XXL, FR)   Movies & Entertainment 27 1 72 22
10. Informa (XL, GB)  Advertising
10. Informa (XL, GB)   Advertising 23 48 38 17

March 27, 2025

Why popular stocks have low ratings

It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.

Large companies - similar region as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Bellway (XL, GB)  Homebuilding
1. Bellway (XL, GB)   Homebuilding 59 75 100 98
2. Keller (XL, GB)  Construction & Engineering
2. Keller (XL, GB)   Construction & Engineering 78 63 92 96
3. Drax (XL, GB)  Power Producers & Traders
3. Drax (XL, GB)   Power Producers & Traders 100 21 92 94
4. Taylor Wimpey (XL, GB)  Homebuilding
4. Taylor Wimpey (XL, GB)   Homebuilding 77 47 98 93
5. Kingfisher (XXL, GB)  Home Improvement Retail
5. Kingfisher (XXL, GB)   Home Improvement Retail 67 59 92 92
6. Computacenter (XL, GB)  IT Consulting & oth. Services
6. Computacenter (XL, GB)   IT Consulting & oth. Services 83 19 89 92
7. ITV (XL, GB)  Broadcasting
7. ITV (XL, GB)   Broadcasting 75 49 89 91
8. SSE (XXL, GB)  Electric Utilities
8. SSE (XXL, GB)   Electric Utilities 55 67 77 90
9. Vodafone (XXL, GB)  Wireless Telecommunication
9. Vodafone (XXL, GB)   Wireless Telecommunication 90 68 61 89
10. easyjet (XXL, GB)  Airlines
10. easyjet (XXL, GB)   Airlines 61 82 53 89

March 27, 2025


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Mid sized companies - similar industry as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Criteo (L, FR)  Advertising
1. Criteo (L, FR)   Advertising 29 79 98 91
2. 4imprint (L, GB)  Advertising
2. 4imprint (L, GB)   Advertising 65 59 88 88
3. Nexxen International (M, IL)  Advertising
3. Nexxen International (M, IL)   Advertising 29 93 77 82
4. Ipsos (L, FR)  Advertising
4. Ipsos (L, FR)   Advertising 81 41 78 81
5. S4 Capital (L, GB)  Advertising
5. S4 Capital (L, GB)   Advertising 89 3 62 52
6. APG|SGA (M, CH)  Advertising
6. APG|SGA (M, CH)   Advertising 19 46 89 51
7. Perion Network (M, IL)  Advertising
7. Perion Network (M, IL)   Advertising 47 69 98 46
8. Ströer (L, DE)  Advertising
8. Ströer (L, DE)   Advertising 41 69 11 21
9. YouGov (M, GB)  Advertising
9. YouGov (M, GB)   Advertising 41 43 15 15
10. Highlight Event and Entertainment (M, CH)  Advertising
10. Highlight Event and Entertainment (M, CH)   Advertising 61 13 1 4

March 27, 2025


Mid sized companies - similar region as WPP

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. CMC Markets (M, GB)  Investment Banking & Brokerage
1. CMC Markets (M, GB)   Investment Banking & Brokerage 89 39 92 100
2. Rank (L, GB)  Casinos & Gaming
2. Rank (L, GB)   Casinos & Gaming 95 77 63 100
3. Learning Technologies Group (M, GB)  Application Software
3. Learning Technologies Group (M, GB)   Application Software 90 23 82 98
4. A.G. Barr (M, GB)  Soft Drinks
4. A.G. Barr (M, GB)   Soft Drinks 47 99 98 98
5. Quilter (L, GB)  Asset Management & Custody
5. Quilter (L, GB)   Asset Management & Custody 43 89 77 98
6. Headlam (L, GB)  Distributors
6. Headlam (L, GB)   Distributors 79 43 96 98
7. Card Factory (M, GB)  Specialty Stores
7. Card Factory (M, GB)   Specialty Stores 89 70 66 98
8. Smiths News (L, GB)  Distributors
8. Smiths News (L, GB)   Distributors 100 90 31 96
9. Costain (L, GB)  Construction & Engineering
9. Costain (L, GB)   Construction & Engineering 76 41 100 94
10. Lancashire (L, GB)  Property & Casualty Insurance
10. Lancashire (L, GB)   Property & Casualty Insurance 99 9 70 94

March 27, 2025



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