More stocks to consider
Alternative stocks to WPP (LSE:WPP)
These are the alternatives to WPP that fall within the same industry, Advertising, or region, United Kingdom.
How to read the ranks
For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:
Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".
Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".
Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.
Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.
(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).
(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.
See WPP Performance
WPP stock research in summary
wpp.com
WPP shares are less expensive than other comparable stocks. While they are good value, they are riskily financed, and show below average growth. We recommend evaluating whether the future of the company WPP is really as difficult as the low price of the stock suggests. If you believe that the future of the company is market-typical or even better, then this could be an argument for a share purchase.
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| Country |
United Kingdom |
| Industry |
Advertising |
| Index |
|
| Size class |
XX-Large |
Large companies - similar industry as WPP
| Similar Stocks |
 VALUEVVV
|
 GROWTHVV
|
 SAFETYVV
|
 COMBINED
|
|
1. ITV (XL, GB) Broadcasting
|
|
1. ITV (XL, GB) Broadcasting
|
77
|
|
27
|
|
90
|
|
86
|
|
|
2. RTL Group (XL, LU) Broadcasting
|
|
2. RTL Group (XL, LU) Broadcasting
|
89
|
|
21
|
|
88
|
|
85
|
|
|
3. Lagardere (XL, FR) Publishing
|
|
3. Lagardere (XL, FR) Publishing
|
75
|
|
81
|
|
11
|
|
69
|
|
|
4. Publicis Groupe (XXL, FR) Advertising
|
|
4. Publicis Groupe (XXL, FR) Advertising
|
44
|
|
77
|
|
39
|
|
59
|
|
|
5. Cyfrowy Polsat (XL, PL) Cable & Satellite
|
|
5. Cyfrowy Polsat (XL, PL) Cable & Satellite
|
21
|
|
81
|
|
63
|
|
58
|
|
|
6. Spotify Technology (XXL, LU) Movies & Entertainment
|
|
6. Spotify Technology (XXL, LU) Movies & Entertainment
|
5
|
|
99
|
|
52
|
|
56
|
|
|
7. ProSiebensat.1 (XL, DE) Broadcasting
|
|
7. ProSiebensat.1 (XL, DE) Broadcasting
|
83
|
|
19
|
|
34
|
|
40
|
|
|
8. Embracer Group (XL, SE) Interactive Home Entertainment
|
|
8. Embracer Group (XL, SE) Interactive Home Entertainment
|
65
|
|
9
|
|
45
|
|
27
|
|
|
9. Bollore (XXL, FR) Movies & Entertainment
|
|
9. Bollore (XXL, FR) Movies & Entertainment
|
31
|
|
1
|
|
73
|
|
17
|
|
|
10. Informa (XL, GB) Advertising
|
|
10. Informa (XL, GB) Advertising
|
27
|
|
39
|
|
35
|
|
13
|
|
May 15, 2025
Why popular stocks have low ratings
It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.
Large companies - similar region as WPP
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. Taylor Wimpey (XL, GB) Homebuilding
|
|
1. Taylor Wimpey (XL, GB) Homebuilding
|
74
|
|
66
|
|
100
|
|
100
|
|
|
2. Keller (XL, GB) Construction & Engineering
|
|
2. Keller (XL, GB) Construction & Engineering
|
71
|
|
51
|
|
89
|
|
95
|
|
|
3. Barratt Developments (XL, GB) Homebuilding
|
|
3. Barratt Developments (XL, GB) Homebuilding
|
52
|
|
72
|
|
94
|
|
94
|
|
|
4. Bellway (XL, GB) Homebuilding
|
|
4. Bellway (XL, GB) Homebuilding
|
48
|
|
66
|
|
96
|
|
94
|
|
|
5. Vodafone (XXL, GB) Wireless Telecommunication
|
|
5. Vodafone (XXL, GB) Wireless Telecommunication
|
94
|
|
88
|
|
53
|
|
94
|
|
|
6. Currys (XL, GB) Electronics Retail
|
|
6. Currys (XL, GB) Electronics Retail
|
100
|
|
71
|
|
32
|
|
92
|
|
|
7. easyjet (XXL, GB) Airlines
|
|
7. easyjet (XXL, GB) Airlines
|
56
|
|
88
|
|
59
|
|
90
|
|
|
8. Computacenter (XL, GB) IT Consulting & oth. Services
|
|
8. Computacenter (XL, GB) IT Consulting & oth. Services
|
85
|
|
25
|
|
88
|
|
90
|
|
|
9. Standard (XL, GB) Diversified Banks
|
|
9. Standard (XL, GB) Diversified Banks
|
53
|
|
85
|
|
77
|
|
89
|
|
|
10. Natwest (XL, GB) Diversified Banks
|
|
10. Natwest (XL, GB) Diversified Banks
|
57
|
|
93
|
|
60
|
|
88
|
|
May 15, 2025
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Mid sized companies - similar industry as WPP
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. Ipsos (L, FR) Advertising
|
|
1. Ipsos (L, FR) Advertising
|
83
|
|
51
|
|
71
|
|
90
|
|
|
2. 4imprint (L, GB) Advertising
|
|
2. 4imprint (L, GB) Advertising
|
69
|
|
35
|
|
89
|
|
89
|
|
|
3. S4 Capital (L, GB) Advertising
|
|
3. S4 Capital (L, GB) Advertising
|
99
|
|
33
|
|
60
|
|
86
|
|
|
4. Nexxen International (M, IL) Advertising
|
|
4. Nexxen International (M, IL) Advertising
|
14
|
|
93
|
|
71
|
|
71
|
|
|
5. APG|SGA (M, CH) Advertising
|
|
5. APG|SGA (M, CH) Advertising
|
19
|
|
43
|
|
89
|
|
51
|
|
|
6. Criteo (L, FR) Advertising
|
|
6. Criteo (L, FR) Advertising
|
37
|
|
21
|
|
100
|
|
51
|
|
|
7. Perion Network (M, IL) Advertising
|
|
7. Perion Network (M, IL) Advertising
|
41
|
|
59
|
|
98
|
|
46
|
|
|
8. Ströer (L, DE) Advertising
|
|
8. Ströer (L, DE) Advertising
|
43
|
|
69
|
|
12
|
|
26
|
|
|
9. Highlight Event and Entertainment (M, CH) Advertising
|
|
9. Highlight Event and Entertainment (M, CH) Advertising
|
65
|
|
55
|
|
1
|
|
23
|
|
|
10. YouGov (M, GB) Advertising
|
|
10. YouGov (M, GB) Advertising
|
39
|
|
47
|
|
16
|
|
6
|
|
May 15, 2025
Mid sized companies - similar region as WPP
| Similar Stocks |
VALUEVVV
|
GROWTHVV
|
SAFETYVV
|
COMBINED
|
|
1. TBC Bank Group (M, GB) Diversified Banks
|
|
1. TBC Bank Group (M, GB) Diversified Banks
|
47
|
|
100
|
|
91
|
|
99
|
|
|
2. Card Factory (M, GB) Specialty Stores
|
|
2. Card Factory (M, GB) Specialty Stores
|
91
|
|
61
|
|
71
|
|
98
|
|
|
3. CMC Markets (M, GB) Investment Banking & Brokerage
|
|
3. CMC Markets (M, GB) Investment Banking & Brokerage
|
87
|
|
55
|
|
90
|
|
98
|
|
|
4. Quilter (L, GB) Asset Management & Custody
|
|
4. Quilter (L, GB) Asset Management & Custody
|
67
|
|
72
|
|
89
|
|
98
|
|
|
5. International Personal Finance (L, GB) Consumer Finance
|
|
5. International Personal Finance (L, GB) Consumer Finance
|
100
|
|
57
|
|
62
|
|
96
|
|
|
6. Smiths News (L, GB) Distributors
|
|
6. Smiths News (L, GB) Distributors
|
100
|
|
89
|
|
31
|
|
96
|
|
|
7. Rank (L, GB) Casinos & Gaming
|
|
7. Rank (L, GB) Casinos & Gaming
|
91
|
|
75
|
|
60
|
|
96
|
|
|
8. Rathbone Brothers (L, GB) Asset Management & Custody
|
|
8. Rathbone Brothers (L, GB) Asset Management & Custody
|
99
|
|
51
|
|
54
|
|
94
|
|
|
9. Lancashire (L, GB) Property & Casualty Insurance
|
|
9. Lancashire (L, GB) Property & Casualty Insurance
|
99
|
|
5
|
|
70
|
|
94
|
|
|
10. Hunting (L, GB) Oil & Gas Equipment
|
|
10. Hunting (L, GB) Oil & Gas Equipment
|
65
|
|
53
|
|
98
|
|
94
|
|
May 15, 2025
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