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Alternative stocks to Discover Financial Services (NYSE:DFS)


These are the alternatives to Discover Financial Services that fall within the same industry, Consumer Finance, or region, USA.

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For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:

Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".

Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".

Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.

Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.

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See Discover Financial Services Performance

Discover Financial Services stock research in summary

discover.com


Discover Financial Services shares are more expensive than other comparable stocks. While they are safely financed, they show below average growth, and are poor value. We recommend evaluating whether the future of the company Discover Financial Services is really as positive as the high price of the shares suggests. If you come to the conclusion that the future for this company is only average, that could be a reason to sell this share.


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Country USA
Industry Consumer Finance
Index
Size class X-Large

Large companies - similar industry as Discover Financial Services

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Voya Financial (XL, US)  Other Financial Services
1. Voya Financial (XL, US)   Other Financial Services 93 47 67 100
2. Synchrony Financial (XXL, US)  Consumer Finance
2. Synchrony Financial (XXL, US)   Consumer Finance 81 59 94 100
3. Invesco (XL, US)  Asset Management & Custody
3. Invesco (XL, US)   Asset Management & Custody 100 7 87 87
4. FirstCash (XL, US)  Consumer Finance
4. FirstCash (XL, US)   Consumer Finance 46 71 61 84
5. INTL FCStone (XXL, US)  Investment Banking & Brokerage
5. INTL FCStone (XXL, US)   Investment Banking & Brokerage 59 83 38 82
6. Capital One (XXL, US)  Consumer Finance
6. Capital One (XXL, US)   Consumer Finance 29 73 81 78
7. CME Group (XL, US)  Financial Exchanges & Data
7. CME Group (XL, US)   Financial Exchanges & Data 24 51 100 75
8. Stifel Financial (XL, US)  Investment Banking & Brokerage
8. Stifel Financial (XL, US)   Investment Banking & Brokerage 79 49 50 75
9. Nasdaq (XL, US)  Financial Exchanges & Data
9. Nasdaq (XL, US)   Financial Exchanges & Data 48 79 43 71
10. ADSC (XL, US)  Consumer Finance
10. ADSC (XL, US)   Consumer Finance 85 35 64 71

May 15, 2025

Why popular stocks have low ratings

It’s easier said than done. When your stock drops, it’s easy to want to sell it and find a better performer. Think twice, or even three times, before trading. Those fees (especially the hidden ones) can eat up your gains.

Large companies - similar region as Discover Financial Services

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Synchrony Financial (XXL, US)  Consumer Finance
1. Synchrony Financial (XXL, US)   Consumer Finance 81 59 94 100
2. Jones Lang LaSalle (XXL, US)  Real Estate Services
2. Jones Lang LaSalle (XXL, US)   Real Estate Services 66 82 97 100
3. First Republic Bank (XL, US)  Regional Banks
3. First Republic Bank (XL, US)   Regional Banks 100 59 93 100
4. UGI (XL, US)  Gas Utilities
4. UGI (XL, US)   Gas Utilities 91 95 73 100
5. Plains GP Holdings (XXL, US)  Oil & Gas Transportation
5. Plains GP Holdings (XXL, US)   Oil & Gas Transportation 87 100 71 100
6. Zimmer (XL, US)  Health Care Equipment
6. Zimmer (XL, US)   Health Care Equipment 94 51 80 100
7. Voya Financial (XL, US)  Other Financial Services
7. Voya Financial (XL, US)   Other Financial Services 93 47 67 100
8. Lithia Motors (XXL, US)  Automotive Retail
8. Lithia Motors (XXL, US)   Automotive Retail 100 93 65 100
9. Alphabet (XXL, US)  Interactive Media & Services
9. Alphabet (XXL, US)   Interactive Media & Services 84 55 98 100
10. Cheesecake Factory (XL, US)  Restaurants
10. Cheesecake Factory (XL, US)   Restaurants 74 89 92 100

May 15, 2025


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Mid sized companies - similar industry as Discover Financial Services

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. EZCORP (L, US)  Consumer Finance
1. EZCORP (L, US)   Consumer Finance 48 85 98 96
2. Green Dot (L, US)  Consumer Finance
2. Green Dot (L, US)   Consumer Finance 73 49 89 94
3. SLM (L, US)  Consumer Finance
3. SLM (L, US)   Consumer Finance 53 87 50 85
4. Atlanticus Holdings (M, US)  Consumer Finance
4. Atlanticus Holdings (M, US)   Consumer Finance 82 93 15 85
5. PROG (L, US)  Consumer Finance
5. PROG (L, US)   Consumer Finance 79 9 68 52
6. Nelnet (L, US)  Consumer Finance
6. Nelnet (L, US)   Consumer Finance 49 53 41 49
7. PRA (L, US)  Consumer Finance
7. PRA (L, US)   Consumer Finance 71 19 58 46
8. NerdWallet (M, US)  Consumer Finance
8. NerdWallet (M, US)   Consumer Finance 50 27 80 39
9. Encore Capital Group (L, US)  Consumer Finance
9. Encore Capital Group (L, US)   Consumer Finance 53 59 19 37
10. SoFi (L, US)  Consumer Finance
10. SoFi (L, US)   Consumer Finance 9 99 19 25

May 15, 2025


Mid sized companies - similar region as Discover Financial Services

Similar Stocks VALUEVVV GROWTHVV SAFETYVV COMBINED
1. Cal-Maine Foods (L, US)  Packaged Foods & Meats
1. Cal-Maine Foods (L, US)   Packaged Foods & Meats 80 93 100 100
2. Universal Electronics (M, US)  Consumer Electronics
2. Universal Electronics (M, US)   Consumer Electronics 92 47 92 100
3. Johnson Outdoors (M, US)  Leisure Products
3. Johnson Outdoors (M, US)   Leisure Products 85 93 89 100
4. Perella Weinberg (M, US)  Investment Banking & Brokerage
4. Perella Weinberg (M, US)   Investment Banking & Brokerage 83 93 58 100
5. Harmony Biosciences Holdings (M, US)  Pharmaceuticals
5. Harmony Biosciences Holdings (M, US)   Pharmaceuticals 39 91 94 100
6. Bumble (L, US)  Interactive Media & Services
6. Bumble (L, US)   Interactive Media & Services 82 53 96 100
7. Ocwen Financial (L, US)  Thrifts & Mortgage Finance
7. Ocwen Financial (L, US)   Thrifts & Mortgage Finance 93 100 87 100
8. Inotiv (M, US)  Life Sciences Tools & Services
8. Inotiv (M, US)   Life Sciences Tools & Services 83 83 45 100
9. Hooker Furniture (M, US)  Home Furnishings
9. Hooker Furniture (M, US)   Home Furnishings 94 84 67 100
10. APEI (M, US)  Education Services
10. APEI (M, US)   Education Services 56 91 94 100

May 15, 2025



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